brand story

DIPTI was initially established in kolkata in 1984. It was founded by Amitava Atta, in the Dakshinapan market, near Dhakuria Kolkata. The founder was a visionary who understood the signs of the time and its demand for a good saree shop that sold premium sarees of all varieties at a reasonable price. He was successful in his endeavour right away.The shop was named on his Mother’s name DIPTI,whom he believed as his most important pillar behind starting this new venture . Right from its initial days, DIPTI emerged as a popular saree shop for the Bengali community, catering to its needs all through the year.DIPTI today, is one of the oldest shops of Bengal and has earned a huge customer patronage spanning across generations. We have attained this by virtue of staying true to our core values of maintaining high quality and unquestionable trust. Our customers include elders, men, women and young people who live in India and overseas. We are attentive to the demands of finely handcrafted sarees of different variants and deal only with the best items.We continue to cater to the changing demands of our growing customers as per their tastes and trends, therefore as a result we are in the e-commerce market. Today, the business has expanded much beyond the initial shop that was set up in Kolkata way back in 1984 and is successfully run by the 2nd generation.

Dipti is one of the leading trendsetters in the world of Indian ethnic wear. We have beautiful collections of sarees  and we believe in supporting weavers around the country to present their art to the world with the help of Dipti . The amazing collections showcase the beautiful craftsmanship of artisans around the country with different styles and designs. The different patterns represent the differences in cultures beautifully and tell a story about the region and its artists. Online sarees have become a sensation again with beautiful designs and with designers bringing fresh and contemporary ideas to fuse with traditional designs.